Links are one of the Search Engine Rankings standards that Google uses to gauge the relevancy and authority of your website. If your website is linked to from high-quality sources, Google will boost its rankings, consequently making your business more visible to potential clients. The following are four ways to build links to your site to improve its position on search engine results pages (SERPs).
1. Directory Submissions
Web directories are like Yellow Pages based on the Internet. They typically list businesses based on location or the industries they serve. Getting your website listed in various directories with links pointing back to it will help boost its rankings in the SERPs. To find appropriate directories for your business, use the following search hacks:
- Keyword + “directory” + “add url”
- Keyword + “add site”
- Keyword + “submit your site”
Change “Keyword” to a target keyword related to your location or industry. Create a list of quality web directories and submit your site to them one by one. Incorporate your target keywords into the titles and descriptions of your directory listings. Most directories use your listing’s title to link back to your website, so making the title search engine-friendly is important.
Remember, there are lots of directories online but not all of them are appropriate for your business. Choose directories that are related to your products or services and take the time to write compelling titles and descriptions that grab people’s attention.
Also Read : 5 Elements of Successful Blogs
Don’t submit your website to directories with the sole aim of building backlinks. People who use directories may click through and visit your website if your listing is relevant to their needs, so take the time to create engaging directory listings that inspire action. The following are reputable web directories worth submitting to: Business.com, Dir.Yahoo.com, and Botw.org.
2. Guest Blogging
Guest blogging is one of the easiest albeit most time-consuming ways to build quality backlinks to a website. The idea here is simple: Offer to write an article for a relevant blog and embed a few links to your website within the content. Getting links from reputable blogs will improve your site’s rankings fast. To find appropriate blogs for your guest blogging initiative, use the following search hacks:
- Keyword + “submit a guest post”
- Keyword + “write for us”
- Keyword + “blog for us”
- Keyword + “submit a guest article”
Replace “Keyword” with target keywords related to your industry. Google will list websites Search Engine Rankings that contain any of the above search terms. Write for websites that are relevant to your business and industry in order to increase the quality of your site’s backlinks.
3. Content Marketing
If you create educational, informative content and then promote it across the web, people who find it useful may link to it on their websites or blogs, giving your site more backlinks. Over time, your content will attract tons of links from diverse sources. Types of content that you can create and distribute include e-books, blog posts, white papers, infographics, case studies, podcasts, webinars, videos, and press releases.
4. Social Media Marketing
Many social networking sites provide you with a profile where you can describe your business. Use this to your advantage by including your site’s URL in your profile. Profile links have the “no-follow” attribute on most social networking sites, but they’re still valuable because they drive targeted traffic to your website.
Additionally, ramp up your social media marketing efforts to encourage people to share and spread your content via social media. While traditional links from high-quality websites still carry more weight than social media links, search engine algorithms do take social media popularity into consideration when ranking a website. As an added benefit, social media marketing enables you to build relationships with others, so they’re more likely to be receptive to your link requests in the future.
Link building is one of the most effective ways to improve your website’s search engine visibility. The quality of your website’s backlinks determines how high your site will rank in search results, so strive to obtain backlinks from trustworthy sources.
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